Features of E-Commerce and E-Business-Free-Samples for Students

Question: Discuss about the opportunities, barriers, different features of E-Commerce and E-Business. Answer: Introduction This report discusses about the opportunities, barriers, different features of E-Commerce and E-Business. There are many advantages and disadvantages of the E-Commerce and E-Business and those are discussed along with several features of E-Commerce and E-Business regarding the Gift Barn Company which is the biggest E-Commerce and E-Business companies in New Zealand (Barnes Hunt, 2013). Gift Barn mainly supplies various gifts and hampers for the people of New-Zealand and they are also the pioneer in the online market in New Zealand. In todays world people are more interested and comfortable in making the transaction and buy things through internet. Online marketing is one of the largest products of the advancement of internet and information technology. In this report advantages and disadvantages of E-Commerce and E-Business are discussed with respect to the organisation of Gift Bard. Several recommendations are also given in order to make the online marketing system more advanced and user friendly. Opportunities and barriers for E-Commerce Opportunities E-Commerce and E-Business have many potential benefits and advantages which are also applicable in case of Gift Barn (Cherif Grant, 2014). The process of selling and buying becomes more faster. As Gift Barn gives the opportunity to other people to buy gifts and hampers for other, it is very easy to choose the gifts for the customers (Chiu et al., 2014). Customers can see the cost, detailed specifications and the features of the object in a same portal. Customers can find any kinds of gifts in a same website. Customers can also compare the objects of same type with respect to the cost and features of the object from a particular portal. The availability and the access of the websites of the products are for 24x7 hours (Da Costa, 2016). People can send and buy their gifts from anywhere and the customers have the gifts easily by the advanced delivery process. There are also several types of transaction processes like cash on delivery and online transactions (Einav et al., 2014). The operational cost is lowest for the company and the quality of the service is also very better in case of online marketing. Customers dont need to physically move for buying several products. This type of business is also very easy to initiate and to manage (Fang et al., 2014). Barriers There are also many issues regarding the e-commerce venture of the organisation. The main disadvantages are given below. In this e-commerce business the main issue is regarding the reliability of the customers with the organisation on the basis of the quality of the products. Since there is no direct connection between the organisation and the customers, it is always an issue with the loyalty (Fielt, 2013). Another important issue is hacking. In case of online transaction the customer has to put the information like name, address and account details in the corresponding website. These kinds of information are very sensitive and should be kept confidential (Hartono et al., 2014). The security of the public data is most important for the company. In some cases like hacking and data breaching the security of this information is important to be kept. It is seen that in many cases the hackers have stolen the data regarding the banking details from many e-commerce website. It is important to keep the data secured for the organisation. Suitability to E-commerce Product suitability The suitability of the product is always been an important parameter for any business. It is an important principle set by the business authority for recommending the product to the clients according to the need and suitability of the product. For the suitability of the product the recommended product must be the best option for the choice of the customer. The information regarding the need of the customer is determined on the basis of some assessment done on the choices of several clients. The main products that Gift Barn sells are gifts and hampers. There is no doubt that these types of products are very suitable for e-commerce and e-business. People buy a lot of gifts for their relatives and friends for whole year and this type of marketing increases drastically in case of various occasions (Huang Benyoucef, 2013). In occasions and in different events people need to buy several gifts for the organisation (Laudon Traver, 2013). For this reason it is very suitable for the Gift Bar n organisation to come in the e-commerce business. To increase the product suitability the information regarding the clients choice and the assessment of the needs of the clients are also needed including the set up of goal to the clients regarding the customers choice. It is also important to get the feedback from the client in order to get the best possible idea about the product suitability. Ways of combining e-commerce and traditional commerce Gift barn has performed very well in the e-commerce market since they have started the journey. The main advantage for Gift Barn is that they have blended the e-commerce and the traditional commerce in a well defined direction. In e-commerce the transaction of items and money is done in online platform (Popa, Soto-Acosta Loukis, 2016). The company keeps track of all these transactions with the help of big data base system. People make the payment either by online or by cash on delivery method. Actually it is easy to keep track of all the transaction in case of e-commerce. E-commerce is one of the largest markets in modern world and for this reason most of the transactions are being done through the online platform. In traditional commerce the data regarding the transaction of money is being done by maintaining the data sheet and hardcopies but in case of e-commerce all the processing of transaction is done through information. Another advantage of doing the e-commerce is that it is available for 24x7 hours whereas the traditional marketing is done for limited duration. Gift Barn utilises the e-commerce and the traditional commerce in a complementary way (Soto-Acosta, Popa Palacios-Marqus, 2016). It can use some shops where the transaction of gifts and hampers are done by utilising the e-commerce. It can deal with other organisations whicg are in the market of traditional commerce and can have gifts as a discount which can be taken place through e-commerce. Revenue model identification and recommendation Potential revenue models for Gift Barn There are many possible revenue models for the Gift Barn organisation that can be utilised in order to collect more revenue in a better way. Here are two revenue models which are discussed below (Taylor et al., 2014). The revenue can be collected in several ways. One of them is cost per click (CPC) or pay per click model. Many advertisements are used in the portal of the nline marketing platform (Veit et al., 2014). Revenue can be collected on the basis of not only the number of displaying the advertisements but also the number of clicks which are used to access the advertisements. These advertisements can be used on the organisations portal as well as on the third party websites. The cost per click can be very high in several cases and can be used to collect a good amount of revenue. Another model can be created on the basis of sponsorship of other sites and contents. In this case the Gift Barn Company can give advertisements for other websites and contents on their portal and it can make a good amount of revenue for them collected from the other organisations (Wang, Wang Liu, 2016). Most suitable revenue model In the above discussion two revenue models are discussed that can be utilized for the e-commerce model. Among the two models one can be utilized in a better way which can be utilized in order to maintain better gain of the revenue. The CPC model is more advantageous from the point of view of collecting the revenue. It can also collect a lot of revenue and it simply depends upon the usage of the website on which the advertisements are discussed. The CPC model is based on cost per click model. It can be easily understood that more is the number of clicks; more is the amount of revenue that is collected. The collection of revenue simply depends upon the traffic of the website (Yee-Loong et al., 2014). As Gift Barn is one of the main online retailing companies in New Zealand and it sells gifts and hampers, the attractiveness of the website is very high. As the number of the click for this website is very high due to customers attempts of choosing different products, the CPC can be more. Web Usability Web design of Gift Barn for attracting more people There are many important features of making a well structured website for the better customer satisfaction and accessibility. The main reason of making the website in terms of the customer satisfaction is to understand the reasons of the customers for using the website. Once the goal is understood then the outline of the website should be designed with the proper designing of the framework. Then the design of the grid is important in order to provide a outline for the system. In case of an e-commerce company it is very important to understand the customers requirements and choices about various products. The colour theme, layout and the prototype should also be in such a way so that the customer can find it usable and well accessible. As there is no face to face connection between the company and the customer, it is hard to understand the customers review about the website. In case of e-commerce the connection is like screen to face. In order to do so the company must design the home page of the organization in a better way so that the customers can share their reviews easily to the website. Gift Barn also uses a well designed website that helps to understand the peoples choice (Soto-Acosta, Popa Palacios-Marqus, 2016). The first priority of the website should be in such a way that helps to find out the problems of the customers regarding the interaction between the website and them. The homepage should contain various feedback options and review options that can help the company to understand the view of the people about the website (Huang Benyoucef, 2013). Need of customer centric website for Gift Barn As Gift Barn is one of the most popular e-commerce website in New-Zealand, it has a large number of customers that is the main source of income of the company. The main product that is sold by Gift Barn is the gifts and hampers (Yee-Loong et al., 2014). There are lots of needs for the customer centric websites. It basically increases the ease of use. It also helps to resolve the problems. It can increase the amount of sales in a large amount. It makes the company more transparent to the customers. People buy gifts and hamper for their relatives and friends in different occasions and gifts are also bought for programs in offices and institutes. As a result the number of products is high for the huge requirement of it the website of Gift Barn must be of customer centric as the main source of income is the customers. Their review and requirements should be taken care of with highest priority. Ways of maintain loyalty The trust and loyalty of customers are the most important factors for any company in the e-commerce market. As the connection between the website and customers is screen to face, therefore it is a challenge to maintain the loyalty towards the customers (Fang et al., 2014). The website should maintain the quality of the products with highest priority and the service regarding the supply of the products should be also taken care of. Supply Chain Management Value of suppliers and importance of supply chain management The supply chain management is the most important thing in the e-commerce management. The distribution and supply of the gifts depend upon the main chain system and the middleman companies which take an important role in this case (Barnes Hunt, 2013). As the reliability of the company depends upon these middleman companies, it is very important to communicate with these companies. The importance of the main supply chain lies in the supply system of the Gift Barn organization. The main advantages of supply chain are that it works physically in case of transferring the products to the customers. The supply chain is also important in case of making the system more suitable for the customers in terms of fast response and presentation. Conclusion From the above discussion it is understood that Gift Barn is one of the biggest organizations in New Zealand and to promote this organization in the e-commerce market different aspects are discussed in this report. Public reliability is an important factor for this organization. Different models of e-commerce and e-business are discussed to understand the revenue collecting method of Gift Barn. References Barnes, S., Hunt, B. (Eds.). (2013).E-commerce and v-business. Routledge. Cherif, E., Grant, D. (2014). Analysis of e-business models in real estate.Electronic Commerce Research,14(1), 25-50. Chiu, C. M., Wang, E. 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